A sailor used to have an expression that describes a state of sitting still. no wind to steer a boat Although you may have heard the term “Death in the water” has come up many times. But you probably never thought about your disability insurance, did you?
Here’s your wake-up call: it’s time to think! In the disability insurance (DI) industry, up to 30 percent of applications filed are never posted — they die in the water. some were rejected Some of them are not accepted by customers. and some have never taken action. due to incomplete or missing fields And that statistic does not include income protection applications that never reach the point of submission. I suspect that at least 60 percent of sales agreements will not lead to a claim being filed.
How do you map the sales process of your disability insurance? Has your luggage drowned? Do they have the momentum to reach the signed and delivered state? Does the pesky wind hinder progress? Although sailors used to have little control over the wind. But there’s a lot you can do. In fact, most agents generate six major SALES CLOSE errors while working with their files. I’ll share three here. To get to know others Visit the disability insurance website to download the full article.
Disability Insurance Sales Killer #1: Marketing to the Wrong Audience
There are many good target groups. They all have one thing in common: they are high-income people and demanding to protect their paychecks. whatever you do Don’t set up your site for low-income potential customers. You’ve never been on a cruise. Here are some good audiences to consider when selling individual disability insurance:
Traditional white-collar market – made up of doctors, dentists, lawyers and similar professionals. One way to effectively address this audience is through professional and commercial associations and hospital approvals. Are you looking for NDIS service providers near me visit our site.
Small business owners and freelancers – Many of these prospects have very high incomes and do not have access to group insurance. Reach this group effectively through professional associations. Alumni association and a list of trade journals
The “sandwich” version – these people are sandwiched between supporting their children. with elderly parents Only target those with high incomes and attract the commitment to support their loved ones – no matter what.
Dual Earners – These people have doubled their income for protection. Together with cute children who need all kinds of expensive help for years. Call upon the child’s altruistic need to receive all the benefits. Consider seeking permission from private schools, sports clubs, and other locations. that the family trusts
Baby Boomers – This audience has the highest earning potential and the highest debt. Vacation Rental Financing and College Education with Marketing Item Purchase to Go Beyond Age and Income Level Add additional demographic identifiers, such as home value. Many online publicly traded companies offer advanced selection options.
never married Single parents and divorced parents – the only income of the family These people are therefore not affected by a disability. They may not have enough savings. This makes disability insurance easy to sell. Remember to only sell to high earners.
Disability Insurance Sales Killer #2: Adopting the Necessity
Yes, a high income is a prerequisite for selling disability insurance. But high capital is not a necessity. in reality Someone with a net worth of more than $6 million. There is often a way to pay the full cost if they become disabled. Why would they waste money on disability insurance? They do not. It is not necessary. Plus, many insurance companies don’t even guarantee this kind of outlook.
Also pay attention to people with a high start-up income, such as income from rental properties or other investments. If the waiting income is higher than the received income The need for disability insurance is minimal. as opposed to income received