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Social media experts tell you to post content that engages your visitors and gets them interested in your brand. To the point where he felt the need to share them with his friends, but that was easier said than done. Face it, most of us sell products and services that aren’t worth it. Don’t make the mistake of showing your passion for your business to potential customers. The average consumer is a very self-centered being. Paying attention is a big challenge. Their transformation into brand-obsessed evangelists is no surprise. Unless you look at the marketing arena, where players face the toughest challenges. And let’s see who’s better. Click here organicsocialboost.com for more details.
Consider a mature industry that is difficult to distinguish between products and services. An extremely price sensitive industry and a boring industry. Let’s start with the insurance industry. What could be more boring, price-sensitive and harder to distinguish?
What do highly successful players do? They rely on brand mascots such as the Geico Gecko, Aflac Duck, Flo (Progressive) and the Peanut (Met Life) character. These savvy marketers know they appreciate the challenges they face. And understand that job number one is “feeling good” to remember them when the prospect needs it. That’s why eighty percent of their TV commercials are solely focused on entertaining people. The remaining twenty percent can be used to inform people about specific aspects of their insurance.
Another fiercely competitive industry is ready meals. Why do you think so many cereals use branded mascots? How many cans would have been sold if the Minnesota canner had not sold to Jolly Green Giant? M&Ms are just chocolate covered candies. Easy imitations, but these cartoon characters make people “love” Well-designed brand mascots can turn apathetic brand evangelists into enthusiastic brand evangelists.
So how does it work on social media? Simple – Facebook, Twitter, Google Circles and other social media platforms are great places to bring your brand mascots to life – to make your point. And use it to build relationships with potential customers.
Although most companies make the mistake of filling their Facebook page with posts about their products. But successful companies recognize that eighty percent of the content wants to entertain people. And their branded mascots make them the perfect vehicle for fun content and relationship building.
Dos Equis has the world’s sexiest man with over 2 million likes Progressive’s Flo has over 5 million likes M&M’s characters have over four million likes.