The customer’s buying behavior has changed dramatically in the last few years, leaving the traditional sales strategies no longer relevant. The technology has completely transformed the sales process by introducing more effective sales conversion tools and tactics.
Enterprises are leveraging the technologies to revamp their sales by improving visibility and responsiveness. Technology has replaced the salespersons to build long-term relationships with potential customers, and generate and nurture leads efficiently.
Here we have compiled 7 emerging technologies to increase your sales multiple times.
#1: Intelligent Communication Tools
Incorporating various intelligence communications tools to increase engagement with customers. It improves your customer interaction and helps in generating leads, making new costumes, and retaining existing ones. Some intelligent communication tools are:
- Social Media: Use social media platforms such as Facebook, Instagram, Snapchat, and Twitter to communicate with customers and boost their engagement.
- Chatbots: AI-based automatic chatting system integrated with CRM responds to customers’ queries 24/7, helps in lead generation and collects data to understand customer buying behavior.
- Contact Center Software: A software integrated with the company’s CRM to ensure high volume interaction between customers and enterprises’ representatives. It increases the effectiveness and efficiency of the communication with customers to convert them into sales.
#2: CRM Software to Increase Your Sales
CRM (Customer Relationship Management) software is an online platform for managing all the communication channels or an organization to interact with customers, and potential customers, generate leads, collect data on customer buying patterns, and convert it into actionable metrics. A robust CRM platform streamlines the operations related to sales and marketing for an organization and strengthens relationships with customers. It also collects various metrics about customers such as click-through rates, bounce rates, and demographic information, buying preferences, which can be used to gauge the success of a marketing campaign and make a future strategy.
#3: Augmented Reality and Virtual reality
Emerged as a novel tool for running marketing campaigns, augmented reality (AR) and virtual reality (VR) use visuals, 3D modeling, auditory, haptic, somatosensory, and olfactor to enhance customer experience on digital devices like mobiles phones, tablets, and desktops. Businesses across the world are exploring AR and VR to promote their product and services. AR ensures a more personalized and interactive real-world experience for the customers on their mobile phones. For example, a customer no longer needs to try a cloth physically to see how they look. Customers can try the clothes without touching them using a 3D virtual fitting room, which displays their mirror-like view of different clothes, and can choose the cloth that fits best on them. Some popular brands using AR technologies in their products are Snapchat, Google Glass, IKEA, Amazon, etc.
#4: Voice Search SEO
With the advancement in technology at an unimaginable speed, SEO-optimized content will no longer be enough to help you stand out in search engine ranking. As voice search is becoming a norm, a website optimized with SEO keywords would not be sufficient to generate more leads. As people are preferring voice search instead of typing a query on the search engine using their smartphones, voice search optimization has become the need of the hour to optimize the website for voice keywords and generate leads. The intense market competition requires businesses to optimize their website for voice search to appear at the top in voice search results, and generate maximum leads.
#5: Blockchain Technology
The shared ledger based on blockchain technology automates the exchange of data and streamlines transactions across the network. This technology helps in digitizing the customer’s touch points and decentralizing the advertising and marketing activities. The insights recorded by blockchain-based software help in designing marketing and advertising strategies, enhancing customer engagement, and generating more leads and conversions. It brings automation in tracking and tracing, storing, transporting, and use of the products. International transactions are performed easily through blockchain technology compared to the traditional banking system. The rise of cryptocurrency is the best example of the success of this technology.
#6: Cloud Computing
Digitization has paved the way for the emergence of cloud computing in the business space, revolutionizing the way data is stored and shared. The sales teams are equipped with a shared online space where they are seamlessly connected with their customers and sales process. Saas-based platforms have enabled the salespersons to access the data any time, anywhere, streamlining and simplifying the sales process. This technology consolidates all the sales data on a single CRM integrated platform that improves sales speed and customer experience.
#7: Real-Time Tracking and Tracing
Manufacturers need to track the movement of goods to get the latest sales data for planning their future production. Blockchain technology with the integration of artificial intelligence and cloud computing has improved the tracking and tracing of sales processes. The end-to-end track and trace by Blokchi enable the enterprises to track their inventory sent for sales across the supply chain. Blokchi enables the tracking of the sales through its NFT-enabled QR codes attached to the products. The data collected by scanning QR codes at every stage of the supply chain keeps the manufacturer informed about actual sales, and helps in optimizing the resources to increase sales.
As the world-changing technologies are bringing dramatic changes in the way sales are being done, you must be better equipped to increase your sales through 7 emerging technologies. Since business communities around the world are exploring new-age technologies to increase their sales, an enterprise needs to be extra vigilant to implement the latest technologies to retain itself in the market.