Is it the same that you are thinking about? If not, then read the article.
Yes, you can take advantage of the psychology of customers with your designed popcorn boxes.
What distinguishes a product? What makes a customer select your product over those of your direct competitors when they are kept side by side on a shelf?
Some of it originate from brand loyalty. Ingredients, composition, manufacturing practices, and ethical sources are all factors. The other factors are:
If you think your boxes are boring and predictable, consider how colours and contrasts affect your customers.
The majority of it is psychological in nature. A customer who has never heard of, seen or tried any of the popcorn flavours will choose one of them, and the packaging is how you attract them to your product.
The use of psychology in packaging and product design is not limited to large businesses. After all, some famous brands do not have an exclusive agreement with the colour white. Your products require packaging, and design differences impact your customers’ perception of the products inside.
Colour Scheme Selection
Colour is, without a reservation, one of the most immediately noticeable aspects of product packaging. A lot goes into colour selection.
You’ve probably heard of colour psychology: how colours have an emotional tone and how that tone varies by culture. For example, many popcorns’ primary colours are simple, representing health, nature, taste and energy. Other companies have their own colour-based brand identities, i.e., custom printed popcorn boxes with logos ranging from flavours and some pattern designs.
While selecting the right colours for emotional resonance is important, other factors must also be consider. What role does colour play in reinforcing your brand’s identity? Does your colour choice allow you to stand out from the crowd? Is your popcorn box’s design suitable for every age group? Is colour only one aspect of the psychological impact on consumers? No, it’s not. The others are the following.
Analyzing Shape, Structure, And Form Factors According To Gender And Age:
Have you ever noticed that toys for children, mainly the more gendered toys, have different general shapes?
Sometimes the same applies to the psychological level of custom popcorn boxes. Adult Popcorn packaging boxes have a similar degree of stratified construction but are more subtle. Squat, narrow products are perceived to be strong and bold. Even the most complex shapes have their own set of emotions that can be incorporated into branding. Consider the evolution of the popcorn box.
Furthermore, this design element evolves over time. It wasn’t long ago that future technology was bold, blocky, and angular. It’s all sleek now, with round corners and fewer gaps. Cultural shifts force design to adapt and update, and older designs become obsolete and then retro before the cycles repeat.
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Choosing packaging material
Even the materials used to make your boxes have an impact. In fact, they have an effect in three ways:
- First and foremost, you have your presentation. Unless that design is part of the brand aesthetic, a high-end luxury product will never be packaged in plain corrugated cardboard. The fact is that cardboard material is used to give the impression of low-cost, labour-intensive, function-over-form packaging. The general concept is that it’s the product that counts, not the box. Large cardboard popcorn boxes are kept in high-material boxes to give a higher-quality impression.
- Second, there is texture. Packages aren’t just for storing goods. They are here to be touch and handled. For some products, wholesale popcorn box printing receives more attention than the product itself. The texture of the material should be pleasant to the touch, whether that means flat, rough, easy to hold, or simply weighty. Each value can be good or bad depending on the context of the product.
The third factor is complexity. To minimise waste and the appearance of wastefulness, a product with packaging designed to be open and discarded should be simple. A product designed to be used as a long-term container should be sturdy and well-built so that customers become fearless of falling out of the box. A level of complexity that does not correspond to the product’s intend use is unsettling.